Privacy Policy

Effective Date: September 8, 2026

At Coast it Up!, your privacy matters to us. This Privacy Policy explains how Coast it Up! (“Coast it Up!,” “we,” “us,” or “our”) may collect, use, disclose, and protect information when you visit CoastitUp.com, place an order, contact us, subscribe to communications, or otherwise interact with our website and services.

By using CoastitUp.com, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with Coast it Up!, we may collect the following types of information.

Information You Provide to Us

You may provide information such as:

Your name
Email address
Telephone number
Billing and shipping address
Order and purchase information
Account information, if customer accounts are available
Messages or information submitted through our contact forms
Product reviews, feedback, or other communications you choose to provide
Marketing preferences

When you make a purchase, payment information may be processed by third-party payment processors or payment platforms used by our website. The information available to Coast it Up! may depend on the payment method and service provider used.

Information Collected Automatically

When you visit CoastitUp.com, certain information may be collected automatically through cookies and similar technologies, including:

IP address
Browser type
Device type
Operating system
Pages viewed
Referring website
Approximate location based on IP address
Date and time of visits
Interactions with our website
Shopping cart and checkout activity

This information helps us operate, secure, understand, and improve our website.

2. How We Use Your Information

We may use personal information to:

Process and fulfill orders
Arrange shipping and delivery
Process payments and refunds
Communicate with you about your purchases
Respond to questions, requests, or customer service inquiries
Maintain and improve CoastitUp.com
Remember shopping cart selections and website preferences
Detect and prevent fraud, misuse, or security issues
Maintain business and transaction records
Send promotional emails or marketing communications when permitted by law
Measure the effectiveness of our website or marketing efforts
Comply with applicable laws, regulations, legal obligations, and lawful requests
Protect the rights, safety, and property of Coast it Up!, our customers, and others

3. Cookies and Similar Technologies

CoastitUp.com may use cookies, pixels, tags, analytics technologies, and similar tools.

Cookies are small files placed on your device that can help our website function properly, remember your preferences, maintain your shopping cart, understand website traffic, and improve your experience.

Cookies may include:

Essential Cookies
Necessary for functions such as shopping carts, checkout, security, and website navigation.

Functional Cookies
Help remember preferences and provide enhanced website functionality.

Analytics Cookies
Help us understand how visitors use our website so we can improve its performance and content.

Advertising or Marketing Cookies
If used, these technologies may help measure advertising campaigns or provide advertising that may be more relevant to visitors.

You may be able to manage cookies through your browser settings or through privacy controls offered on our website. Disabling certain cookies may affect the functionality of CoastitUp.com.

4. How We May Disclose Information

We may disclose personal information to third parties when reasonably necessary to operate our business, including:

Website hosting and e-commerce providers
Payment processors
Shipping and delivery providers
Order fulfillment providers
Email and communications providers
Analytics providers
Advertising and marketing providers, if used
Fraud prevention and security providers
Professional advisers such as accountants, attorneys, and consultants
Government agencies or other parties when required by law

These providers may process information on our behalf or according to their own applicable privacy practices.

We may also disclose information as part of a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.

5. Sale or Sharing of Personal Information

Privacy laws in some jurisdictions define terms such as “sale” and “sharing” more broadly than their ordinary meaning and may include certain uses of advertising or analytics technology.

If Coast it Up! engages in activities that qualify as the sale or sharing of personal information under an applicable privacy law, we will provide any notices, opt-out mechanisms, or other privacy choices required by that law.

6. Email and Marketing Communications

If you subscribe to our mailing list or otherwise agree to receive promotional communications, we may send you information about Coast it Up! products, promotions, new releases, special offers, and other updates.

You may unsubscribe from promotional emails at any time by following the unsubscribe instructions included in the email.

Even if you unsubscribe from marketing messages, we may still send you non-promotional communications relating to orders, transactions, customer service inquiries, account matters, or other necessary business communications.

7. Your Privacy Choices

Depending on where you live and the laws applicable to Coast it Up!, you may have rights regarding your personal information, including the right to request that we:

Provide access to certain personal information we maintain about you
Correct inaccurate personal information
Delete certain personal information
Provide a copy of certain personal information
Explain certain ways we collect, use, or disclose information
Honor applicable requests to opt out of certain uses or disclosures
Withdraw consent where processing is based on consent

These rights may be subject to exceptions and limitations under applicable law.

To make a privacy request, please contact us using the Contact page at CoastitUp.com.

We may need to verify your identity before completing certain requests.

8. California Privacy Rights

California residents may have additional rights under the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), when those laws apply to the business processing their information.

Depending on applicable law, these rights may include:

The right to know what categories and specific pieces of personal information have been collected
The right to know the purposes for which personal information is collected or used
The right to know certain categories of sources and recipients of personal information
The right to request deletion of personal information, subject to legal exceptions
The right to request correction of inaccurate personal information
The right to opt out of the sale or sharing of personal information when applicable
The right to limit certain uses or disclosures of sensitive personal information when applicable
The right not to receive discriminatory treatment for exercising applicable privacy rights

If Coast it Up! becomes subject to specific California privacy requirements, we will provide the disclosures and mechanisms required by applicable law.

California residents wishing to submit a privacy request may contact us through the Contact page at CoastitUp.com.

9. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

Complete transactions
Maintain appropriate business and tax records
Provide customer service
Resolve disputes
Prevent fraud
Enforce agreements
Meet legal, accounting, or regulatory obligations

Retention periods may vary depending on the nature of the information and applicable legal requirements.

10. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, destruction, or misuse.

However, no method of transmission over the Internet or electronic storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of your information.

11. Third-Party Websites and Services

CoastitUp.com may contain links to websites, social media platforms, payment services, or other services operated by third parties.

We are not responsible for the privacy practices, security, or content of third-party websites or services. We encourage you to review the privacy policies of any third-party services you use.

12. Children’s Privacy

CoastitUp.com is intended for a general audience and is not directed toward children under the age of 13.

We do not knowingly seek to collect personal information directly from children under 13. If we become aware that we have collected personal information from a child under 13 in a manner inconsistent with applicable law, we will take appropriate steps to delete it.

If you believe a child has provided personal information to us, please contact us.

13. Do Not Track and Privacy Preference Signals

Some browsers and devices allow users to send privacy preference signals, including “Do Not Track” or legally recognized opt-out preference signals.

Where applicable law requires us to recognize a particular privacy preference signal, we will process qualifying signals in accordance with applicable legal requirements.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time as our business, website, technology, or legal obligations change.

When changes are made, we will update the Effective Date at the top of this policy. We encourage you to review this page periodically to stay informed about our privacy practices.

Material changes may be communicated through additional notices when appropriate or required by law.

15. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to submit a privacy-related request, please contact:

Coast it Up!
Half Moon Bay, California
Website: CoastitUp.com
Contact: Please use the Contact page at CoastitUp.com

We’re happy to help with questions about how your information is handled.